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滚球体育app
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2017电动伸缩门营销现象级 品牌热度“燥起来”

作者:伸缩门   来源:karbacorp.com   发布时间:

2017门业营销现象级 品牌热度“燥起来”,2017年的“电动伸缩门滚球体育app圈”热闹非凡,为了推广自家品牌,门企纷纷放飞自我,出现了很多精彩的品牌营销事件。今天我们就来盘点2017年那些“吸人眼球”的品牌营销案例,这些案例不仅仅在某些时间段占领了大家的朋友圈,更是引领了后来的营销趋势以及业内话题。

MINGXINGZHANTAIXING,ZHULIPINPAI“RE”DU

2017NIAN,TATALIYAOWANGLUODAN、SONGJIA、LIUYAN、CHENZHIPENG、XUHUAIYU、ANYOUQI、CHENDERONG、YOUHONGMING、WENGHONG、JIANGYINGRONGDENGZHONGDUODANGHONGMINGXIANCANYUXINPINFABU、XINDIANKAIYEHUODONG,KEWEISHICHANGCHANGRENQIBAOMAN,HAOBURENAO;

滚球体育app 2017NIAN10YUEZHI12YUE,WEIQINGZHUCHENGLIDI28ZHOUNIAN,MENGTIANMUMENZAIQUANGUODUOGECHENGSHI(SHANDONGTAIAN、ZHEJIANGJINHUA、HEBEISHIJIAZHUANG、JIANGSUYANCHENGYIJIHUNANZHANGSHA)XIANQILEYICHANGSHENGSHIHAODADEMENGXIANGSHENGDIANJUHUIHUODONG。MEIJIYIDI,MENGTIANMUMENZONGNENGYAOQINGYIWEIMINGXINGDAKAQIANLAIZHUZHEN,QINGGETIANHOUXINXIAOQI,GETANCHANGQINGSHUZHANGYU,QINGGEWANGZIGUANGLIANG、ZHOUCHUANXIONG,BULAONANSHENZHANGWEIJIANDENG,MEIYICIHUODONGDEJUBANZONGNENGXIYINQUANGUOGEDIXIAOFEIZHEDEYANQIU;

2017NIAN11YUE,HUANGPAIDIANDONGSHENSUOMENXIANHOUZAIHEFEI、FOSHAN、GUANGZHOUDENGDIJUXING“HUANGPAISHIZAI ZHIJINGWEILAI”SHIZHOUNIANSHENGDIANHUODONG,FENBIEYAOQINGLEWENGHONG、CHENZHIPENG、JINSHA、GAOAN、ANYOUQI、SHITOU、WENZHANG、HUANGGEXUAN、YEYIQIAN、HANGTIANQI、TUHONGGANG、WUMOCHOUDENGLAIDAOXIANCHANG,HUOWEIHUODONGZUOTUIGUANG,HUOKAISANGYANCHANG;

2017NIAN9YUEZHI11YUE,OUPAI“DINGZHIMINGXINGDESHENGHUO”DIYIJIHUODONGKAIQI。YINGSHIMINGXINGHUJING、TIANGETIANHOUYANGYUYING、QINGGETIANWANGJIANGYUHENGFENBIEZUOZHENBEIJINGJURANZHIJIASHUNYIDIAN、BEISIHUANDIANYIJIBAJIAODIAN,CHUANDIOUPAIQUANWUDINGZHI“KUAILEJIATING,RENSHENGYINGJIA”DEAIJIAWENHUA。

DIANDONGSHENSUOMENPINPAIYINGXIAO

MINGXINGZHANTAIZHULIPINPAI“RE”DU

滚球体育app YINLINGXIANXIANG:TATAMUMENDEYINGXIAOFANGFA,KEYISHUOSHIMUMENJIJIAJUQIYEXUEXIDEBIAOGAN。YIMINGXINGZHANTAIWEIQIJI,MENGTIANQUANWUDINGZHI“MILANQINGSU”HE“NIUYUEFENGQING”XILIEXINPINZHENGSHILIANGXIANG;HUANGPAISHIZAICHUANGYELUYISHIJIANCHENGWEIYENEIWAIGUANZHUREDIAN;OUPAI"AIJIA"LINIANYEDEDAOLEGENGJIAGUANGFANDECHUANBO……YUCITONGSHI,MINGXINGQIANSHOUHUI、GONGYIHUODONG、YINLEJIEDENGTONGLEIYAOQINGMINGXINGZHUZHENDEYULEYINGXIAOMOSHIYESHENSHOUZHUIPENG。

滚球体育app SUIZHEQUANMINYULESHIDAILAILIN、ZHULIUXIAOFEIZHENIANQINGHUA,YULEMINGXINGZHUZHENPINPAIHUODONGQIAORANSHENRUDAOJIAJUJIANCAIXINGYEZHONGLAI,LIYONGMINGXINGXIAOYINGSIHUCHENGWEIXINGYEZHONGBUKEZUDANGDEFAZHANQUSHI。

QIANYUEDAIYANXING,CHUANDIPINPAI“SHEN”DU

2017NIAN2YUE16RI,XINBIAOYUGUTIANLESIDUQIANYUE;

2017NIAN8YUE18RI,LANGSHENGDIANDONGSHENSUOMENYUZIWEIBANYANZHEHAILUQIANYUE;

滚球体育app 2017NIAN8YUE25RI,ZHANZHITIANHUAMUMENQIANYUELIUTAOWEIPINPAIDAIYANREN;

2017NIAN11YUE4RI,ZHANGBICHENKONGJIANGCHENGDOU,CHENGWEIXINDIJIAJUQUANXINPINPAIXINGXIANGDASHI;

MUMENPINPAIXINGXIANGPINPAIDAIYANRENQIANYUEXIANCHANG

滚球体育app YINLINGXIANXIANG:MINGXINGDAIYAN,YIZHISHIJIAJUXINGYEGUANZHUDEREDIAN,YESHIDIANDONGSHENSUOMENDENGJIAJUCHANGJIAZUIXIHUANDEPINPAIYINGXIAOFANGSHIZHIYI。ZHONGSUOZHOUZHI,PINPAIZHAOMINGXINGZUODAIYANREN,QIZHONGYIZHONGGONGXIAOJIUSHITONGGUOMINGXINGZISHENHUOSUZAODEYINGMUXINGXIANGCHUANDIPINPAIJIAZHIGUAN。JINNIANLAI,DIANDONGSHENSUOMENXINGYEQIANYUEDAIYANRENDEPINPAIKEBUSHAO:GUANHAODIANDONGSHENSUOMENQIANYUECAIGUOQING,SHANGPINBENSEMUMENQIANYUECHENDAOMING,JINYAXUANDIANDONGSHENSUOMENERDUQIANYUEZUOXIAOQING,GUANBANGDIANDONGSHENSUOMENQIANYUEPANXIAOTING,SHUANGHUMENYEQIANYUEHUKE……ZAIGELEIMINGXINGDANGZHONG,“NVSHENFANER”DEMINGXINGZUISHOUDIANDONGSHENSUOMENQIYEHUANYING,DABUFENDENVMINGXINGTONGSHIYEZAIZIJIDEJIATINGZHONGCHENGDANZHE“MAMA”DEJIAOSE,NANMINGXINGZEKEYIDAZHIFENWEINIANQINGDE“NANSHEN”HEYOUYIDINGNIANLINGYUELIDE“SHILIPAI”。

滚球体育app DANGRAN,BUTONGDEQIYEBAOKUOBUTONGDERENDUIYUBUTONGMINGXINGDETEZHILIJIEBUTONG,DANZAIXUANZEDAIYANRENSHIDOUHUIKAOLVMOUGEMINGXINGBEIDAZHONGDEJIESHOUCHENGDUHESHOUHUANYINGCHENGDU。SHIXIA,MINGXINGDAIYANFENGXING,YINDEGEDAMENQITOUSHENQIZHONG。

滚球体育app GONGYIYINGXIAOXING,CHUANDAPINPAI“TAIDU”

4YUE16RISHIJIEZAOYINRIDANGTIAN,HUANGPAIDIANDONGSHENSUOMENJUXINGZHUTIWEI“JUJUEZAOYIN,QINGJITA35FENBEIDEAI”DAXINGGONGYIXINGDONG,ZHEISHIHUANGPAIDIANDONGSHENSUOMENDUIYUHUANJINGZAOYINWURANFANGZHIDEZAICIFASHENG。XIANCHANG,HUANGPAIHAILIANHEXIANGGUANJIGOUFABULE《ZHONGGUOCHENGSHIZAOYINBAIPISHU》,HUYUYEJIEWEIZHONGGUOJIATINGDEJIANKANGBAOJIAHUHANG;

滚球体育app 2017NIANZHONGQIUJIEQIJIAN,XUANNISIKAIZHANLE“XINGFUSONGDAOJIA”HUODONG,TONGGUOWEIWAICHUWUGONGRENYUANBAOXIAOHUIJIALUFEIDEFANGSHI,BANGZHUYOUXUYAODEQUNTI,ZHICHITAMENZAIZHONGQIUJIAJIEYUJIARENTUANJU。BINGWEIRAOZHEIYIHUODONGKAIZHANLEYIXILIEDEPINPAIWENHUAHUODONGHEQIYENEIBUHUODONG,JIEZHUZHONGQIUTUANJUDEZHUTI,SHULIXUANNISI“XINGFUJIA”DEPINPAIXINGXIANG;

滚球体育app 10YUE27RI,JIUJIUZHONGYANGJIE,KADIDIANDONGSHENSUOMENJUXINGLEZHONGYANGJIEGUANAILAORENXINGDONG,AIXINYUANGONGWEILIZISHUICUNLAORENMENSONGQUDAMI、SHIYONGYOUDENGWUPIN。CHANGDAOGUANAILAOREN、ZUNLAOJINGLAODECHUANTONG。

NIANBAO

GONGYIYINGXIAOCHUANDAPINPAI“TAIDU”

滚球体育app YINLINGXIANXIANG:RUJINYUELAIYUEDUODEDIANDONGSHENSUOMENPINPAIXIWANGJIEZHUGONGYIHUODONGSUODAILAIDEREDU,JIEHEPINPAIZISHENDEJUTISUQIU,JIANGZIJICHONGMANZHENGNENGLIANGDEXINGXIANGWUFENGRONGRUXIAOFEIZHEXINZHONG。TONGGUOQIANYIMOHUADEFANGSHI,CHUANDIPINPAITAIDU、TISHENGSHOUZHONGDUIPINPAIRENTONGDU。ZHENGRUXIANJINDE“MENYEQUAN”,TANDAOJINGYINJIANGZAOZHEIGECI,BIRANTIDAOHUANGPAIHETATA;TANDAOZHONGSHUHETIAOSHENG,SHOUXIANXIANGDAODEHUISHIDAZIRAN;TANJIAIXINGONGYIZHUXUE,HUOERCIMUMENYEDANGRENBURANG……DANGGONGYIHUODONGYUDAZHONGSHEJIAOCANYUGANCHANSHENGPENGZHUANG,PINPAIYUXIAOFEIZHEZHIJIANDEJULIJINYIBULAJIN,YIGEFUZE、JIJIDESHEHUIZUZHIXINGXIANGBIANDEYISHULI。

滚球体育app 2017NIAN,GONGYIHUODONGYUELAIYUESHOUDAOMENYEPINPAIZHONGSHI,ZAIBUDUANZANZHUGONGYIDEGUOCHENGZHONG,HUANGPAI、XUANNISI、KADIDENGPINPAIYEJINYIBUXUANCHUANLEZIJIDEGUNQIUTIYUapp,PINPAIDEMEIYUDUYUZHIMINGDUYEBUDUANKUODA。ZAICIZUOYONGXIA,CANYUBINGZANZHUGONGYIHUODONGZHENGCHENGWEIMENYEQIYEPINPAITUIGUANGDE“HUOGUANGGAO”。

滚球体育app HUODONGYINGXIAOXING,TISHENGPINPAI“XIAN”DU

3YUE31RI,YIHEDIANDONGSHENSUOMENCHENGBAN“SHOUJIEZHONGGUOHUANBAOJIAJUFAZHANLUNTAN”。HUIYIXIANCHANG,YIHEDIANDONGSHENSUOMENXIANGGUANGDONGLVMENGJIJINHUIJUANZENG30WANYUAN,WEITUIDONGZHONGGUODEMEILIXIANGCUNGONGXIANLILIANG。TONGGUOCANYUCICIGONGYIHUODONG,YIHEDIANDONGSHENSUOMENHAIXIANGWAIJIECHUANBOLEHUANBAODIANDONGSHENSUOMENSHENGCHANLINIAN;

2017NIAN,CHULEYAOQINGMINGXINGDAIYAN,TATAMUMENHAICHIJUZIZANZHULE2017NIANDEGUOSHIJIEPINGPANGQIUSAI,BINGZAI5YUE29RIZHI6YUE5RIDI53JIESHIJIEPINGPANGQIUJINBIAOSAIDANXIANGSAIQIJIAN,YIJUJIANGTATAMUMENSHANGSHENGDAOYU“GUOQIU”XIANGDENGDEGAODU,ZHUANZULEYANQIU;

滚球体育app 6YUE28RI,FEIYUDIANDONGSHENSUOMENCHENGBANDE《JIANZHUXITONGDIANDONGSHENSUOMENJISHUDAOZE》SICHUANXUANGUANHUIJUBAN。ZUOWEIXITONGDIANDONGSHENSUOMENYENEIDETUCHUQIYE,FEIYUDIANDONGSHENSUOMENJIECHENGBANCICIXUANGUANHUIDEJIHUI,ZHANSHILEQIZAIXITONGDIANDONGSHENSUOMENJISHUYANFASHANGSUOZUOCHUDECHENGJI;

DIANDONGSHENSUOMENPINPAIYINGXIAO

HUODONGYINGXIAOTISHENGPINPAI“XIAN”DU

YINLINGXIANXIANG:“JIUXIANGBUPAXIANGZISHEN”DESHIDAIYIJINGYIQUBUFUFANLE,MENYEQIYEZHENGZHUJIANZHUANBIANGUANNIANWEI“JIUXIANGHAIXUQINYAOHE”。DANGDAISHANGHAIZHONG,HUODONGYINGXIAOZUOWEIJINNIANLAIGUONEIWAISHIFENLIUXINGDEYIZHONGGONGGUANCHUANBOYUSHICHANGTUIGUANGSHOUDUAN,CHENGGONGDEHUODONGYINGXIAOANLIKAISHIDALIANGCHUXIAN:YIYIHE、TATA、FEIYUWEIDAIBIAODEMENYEPINPAITONGGUOCHENGBANHUODONG、GUANMINGDAXINGTIYUSAISHI、TUIGUANGXINGYEBIAOZHUNDENGBUTONGXINGSHICHUXIANZAIYENEIJIMEITISHIXIANZHONG。PINPAIYINGXIAOJISHIZHUDONGCHUJI,HUOCHUANBOLINIAN,HUOXUANCHUANCHANPIN,HUOGUANGERGAOZHICHENGJI,YUELAIYUEDUODEQIYETONGGUOHUAYANGYINGXIAODEFANGSHIHUOYUEZAIDAZHONGSHIYELI。

SUIZHEXINGYEJINGZHENGDEBAIREHUA,WEILEZHAODAOSHIHEZIJIDESHENGCUNFANGSHI,ZAIXINDESHICHANGJINGZHENGZHONGJUEQI,DADAXIAOXIAODEDIANDONGSHENSUOMENQIYEGUANZHUBINGJIARUDAOHUODONGYINGXIAODEZHENYINGZHONGLAI。WEILAI,HUODONGYINGXIAOYESHIBICHENGWEIQIYEJIAQIANGGOUTONG,FAZHANJINGJIDEZHONGYAO“SHOUDUAN”。

滚球体育app ZONGSHU:SHANGMIANZHEIXIEYINGXIAOANLI,WULUNSHIYAOQINGMINGXINGZHANTAI、DAIYAN,CENGGONGYIREDUJIESHITUIGUANG,HAISHIGUANMINGYENEIZHONGDAHUODONG,CONGMINGXINGGUIMO、XUANQUYIJIHUODONGDEZHENGNENGLIANGJIYINGXIANGLILAISHUO,XIANGBIYIWANGDOUYOULE“LIANG”HE“ZHI”DETISHENG。RANER,XIXISILAI,ZHEIXIEYINGXIAOFANGSHIQUEMEIYOUDAPOCHUANTONGJIAJUQIYEDEGUYOUTAOLU。

FANGYANKANZHEIYINIAN,CHUANGYIYINGXIAOFENGTOUZHENGJING。DUIYOUPOQIETISHENGPINPAIYINGXIANGLIXUQIUDEDIANDONGSHENSUOMENQIYELAISHUO,JIXUPINGDANWUQIDECHUANTONGYINGXIAOFANGSHIXIANGDANGYU"ZIJUEFENMU"。RUHEYINFASHOUZHONGXINGQU,ZAIQIANYIMOHUAZHONGJIANGPINPAIDEJIAZHIZHIRUDAOTAMENXINZHONG,CHENGWEIDIANDONGSHENSUOMENRENXINZHONGZUIDADEKUNHUO。2017NIANJIJIANGJIESHU,RUHENAODONGDAKAIXINGCHENGYIGEXINHUATIYIJIXINXINGSHIDEYINLINGZHE,CHUANGZAOGENGDUOXIANXIANGJIDEYINGXIAOFANGSHI?RANGWOMENQIDAIMINGNIANCHUXIANGENGDUOJINGCAIANLI!

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